Portfolio
of Work
A marketing strategist with a focus on brand, content and PR. I develop data-driven campaigns shaped by creative messaging and measurable impact. From press to performance, this is the work that reflects how I think, create and deliver. PR agencies, digital content marketing agencies, in-house marketing and operations all propelled by roots in writing as a published writer, copywriter and blah blah.
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Marketing
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Banking on Content
Led content strategy for Comerica’s Insights hub to drive SEO & build a full-funnel resource center. Helped launch Detroit’s Biggest Fan social campaign with the Tigers at Comerica Park.
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Cleaning up Conversions
Developed hospitality and healthcare campaigns for Rubbermaid, executing SEO and Google Ad strategies to drive 222% more blog traffic and 55% more conversions.
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Refined by Redesign
Directed a full-scale site redesign, coordinating across editorial, design, video, dev and data teams to deliver a high-performing site that was on brand, on schedule and built to scale.
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Search Meets Law
Drove digital growth through SEO, PPC and regional targeting to deliver 52 Page 1 rankings with 16 in Position 1 for top AU law firm, Gerard Malouf & Partners.
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Videos with a Breeze
Managed a self-service video initiative to improve CX and reduce support volume, producing 50+ demos that gained 1M+ views and created a lasting customer education tool.
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AI by the (e)Book
Created a series of eBooks on AI, automation and CX for enterprise audiences. Transformed complex insights into clear, high-impact pieces like The State of Financial Services CX.
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Virtually Global
Planned and produced Shibumi’s first global virtual summit, managing speaker coordination, tech support and video production to deliver a seamless, professional experience.
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UX Marks the Spot
Headed the development of an interactive U.S. map to improve UI and help users quickly find Miner service locations, working closely with design, data and dev teams.
Content
Published writer, meticulous editor, PR‑writing specialist and content strategist with journalism discipline. I guide writing teams, sharpen global brands and turn ideas into clear narratives and creative content that performs. Words are my sharpest tool.
Designer and video producer for content, collateral and motion. I plan, design and deliver visuals from storyboard to final cut, and support UX and web development. Clear, consistent and effective across every channel.
Public Relations
Published writer, meticulous editor, PR‑writing specialist and content strategist with journalism discipline. I guide writing teams, sharpen global brands and turn ideas into clear narratives and creative content that performs. Words are my sharpest tool.
A decade of experience leading teams through growth, change and momentum.
Leadership
Managed 8 creative project managers across APAC and the U.S., overseeing 160+ accounts. Led a media company merger in Sydney, built a Client Success division focused on CX and created processes for a global PM department.
Marketing
Led a team of 3 writers, overseeing press releases, media alerts and messaging for brands. Provided direction, maintained quality and built an annual content calendar that supported fast, consistent execution.
PR
Managed teams across multiple locations, overseeing recruitment, onboarding and training. Developed and implemented SOPs to streamline operations and ensure consistency across all locations.
Operations
Athletics
As a lifelong captain of all of my soccer teams and former NCAA Division I athlete, I bring discipline, drive and a competitive edge to every role, shaped by years of high-level competition and collaborative teamwork.
Let’s Talk.
310.962.4213
alexandra@rowinmedia.com