Portfolio of Work - Alexandra Rowinski
Marketing strategist with a background in brand, content, and communications. I lead teams, scale systems, and make complex campaigns look easy. I've worked with global agencies and mission-driven brands on everything from site overhauls and SEO to cross-channel strategy and press.
I believe in clear messaging, smart decisions, and work that actually moves the needle. Here’s a snapshot of the journey — and the results that followed.
Agency Life
Things moved fast. I moved smarter.
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Born To Lead.
Six years at a digital agency taught me how to lead, adapt, and deliver — usually all at once. I worked alongside brilliant people, led global teams and managed high-volume, cross-functional campaigns across SEO, lead gen, UX, paid media and content strategy.
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Built to Scale.
I created a client success department and led 6–8 project managers across APAC and the U.S., overseeing 160+ accounts. I also directed a company merger in Sydney and managed a rotating portfolio of 15–25 clients, delivering up to 60 assets a month — fast, sharp and on brief.
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Tools of the Trade.
Fluent in a multitude of analytics, platforms and project tools — from GA and SEMrush to AEM, WordPress, Asana, Trello and Workfront to name a few. Depending on the client, I often had to pivot between systems, workflows and reporting styles — quickly and without disruption.
Making Headlines in Public Relations
I have a PR background — writing press releases, shaping narratives and securing meaningful coverage. I’ve worked with award-winning chefs, founders, restauranteurs, educators and community leaders to help define their voice and share it with clarity and purpose.
Most recently, I’ve been leading a press strategy for Odyssey Charter Schools following the Eaton Canyon fire, securing placements on CNN, The Weather Channel, and in the LA Times to name a few. From hospitality to education, I’ve delivered messaging that moves — knowing how to find the story, shape it quickly and land it where it matters.
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Executive Chef Deborah Schneider Presents Fresh & Authentic Recipes
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The UK’s Rooftop Film Club Comes To LA
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Media Alert: The Oscar Goes to These Academy Award Inspired Cocktails From Your Favorite Hot Spots
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A Cornerstone of Taste - Elevated Summer Cocktails & Dining at The Corner Door
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The Raymond 1886 Sets The Winter Table With Creative Dishes & Decadent Desserts
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Dive Into Venice Whaler's New Winter Menu: An Abundance of Fresh Dishes For the Season
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A Culinary Legend Moves On: Chef Shigefumi Tachibe Moves to Osawa After 31 Years at CHAYA
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Media Alert: Juicy Watermelon Flavors Are Ripe For The Picking At These L.A. Hotspots This National Watermelon Day
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A New Santa Monica Restaurant Brings Mediterranean To The Pacific
• Executive Chef Deborah Schneider Presents Fresh & Authentic Recipes • The UK’s Rooftop Film Club Comes To LA • Media Alert: The Oscar Goes to These Academy Award Inspired Cocktails From Your Favorite Hot Spots • A Cornerstone of Taste - Elevated Summer Cocktails & Dining at The Corner Door • The Raymond 1886 Sets The Winter Table With Creative Dishes & Decadent Desserts • Dive Into Venice Whaler's New Winter Menu: An Abundance of Fresh Dishes For the Season • A Culinary Legend Moves On: Chef Shigefumi Tachibe Moves to Osawa After 31 Years at CHAYA • Media Alert: Juicy Watermelon Flavors Are Ripe For The Picking At These L.A. Hotspots This National Watermelon Day • A New Santa Monica Restaurant Brings Mediterranean To The Pacific
Press Release Writing Samples
Highlights
A little more about me. . .
Let’s Talk.
310.962.4213
alexandra@rowinmedia.com