Gerard Malouf & Partners

As a key lead on Brafton’s largest APAC account, I partnered with Gerard Malouf & Partners — one of Australia’s top law firms — to drive visibility, lead generation, and strategic growth across digital channels. I led high-performance SEO and reoptimization efforts that delivered 52 Page 1 keyword rankings, including 16 in Position 1. The results quickly set a benchmark — other legal clients began asking us to “get them reach like GMP.”

Beyond content, I led GMP’s PPC strategy, launching targeted campaigns across highly segmented regions and specialized service areas. I also collaborated with their internal operations and sales teams to customize Salesforce with detailed lead scoring logic, and helped integrate a RingCentral call center — aligning marketing workflows with real-time sales activity.

This was a deeply collaborative, cross-functional engagement that combined smart strategy, technical integration, and measurable impact.