Rubbermaid Commercial Products

Over four years, I partnered with Rubbermaid’s AU, APAC, and ASEAN teams to execute multi-channel campaigns tailored to hospitality and healthcare audiences. My work spanned SEO-driven content, social media strategy, and campaign execution — including a live webinar rollout and regionalized initiatives aligned with commercial needs.

I wrote and optimized blog content across key product lines and led a Google Ads campaign that drove measurable results: a 222% year-over-year increase in blog traffic and a 55% boost in site conversions. From localized messaging to performance-focused strategy, the work was built to scale — and it did.