Zendesk

Partnered with Zendesk to develop a series of high-impact eBooks exploring AI, automation, and customer experience — part of a broader thought leadership effort targeting enterprise buyers in financial services and beyond. I led content creation from outline to final draft, working cross-functionally with strategy, design, and subject matter experts to ensure every piece met Zendesk’s high standards for clarity, depth, and brand voice.

One standout asset — The State of Financial Services CX — unpacked the role of AI in transforming customer expectations and support operations. Each eBook was built to translate complex insights into actionable takeaways, packaged in a clean, engaging format that aligned with Zendesk’s enterprise positioning.